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Women‑led, minority‑owned businesses continue to thrive in Texas despite attempted DEI cuts

As the Trump administration and Republican state leaders continue pushing rollbacks of programs that promote diversity, equity, and inclusion (DEI) in schools and workplaces, a women‑led, minority‑owned business in Sugar Land is finding success.

Winners receive cash prizes—including $50,000 for the grand prize—and the opportunity to be featured on H-E-B’s shelves. (JHVEPhoto/Shutterstock)

As the Trump administration and Republican state leaders continue pushing rollbacks of programs that promote diversity, equity, and inclusion (DEI) in schools and workplaces, a women‑led, minority‑owned business in Sugar Land is finding success.

The Lavish Goat, a bath and body products company, was named a top 10 finalist in H-E-B’s Quest for Texas Best. The annual contest, which is in its 12th year, sets out to find the best local products in the state. Winners receive cash prizes—including $50,000 for the grand prize—and the opportunity to be featured on H-E-B’s shelves.

The news comes just as Houston, Plano, and Katy ISDs were sued by the American Civil Liberties Union of Texas, Transgender Law Center, and the Baker McKenzie law firm over a new Texas law that restricts DEI efforts in public schools.

The Lavish Goat isn’t the only Houston-area business to make the cut: Long Phung Food Products, a Vietnamese-owned sausage company; My Drink Bomb, a Vietnamese-owned craft cocktail business; and JAM-IN Crawfish Tool, a woman-owned crawfish tool company also made the top 10.

“From hand-making bath bombs in the kitchen to becoming the largest women-owned shower steamer manufacturer in the US, this moment feels so surreal,” the company said on Instagram. “Our bath bombs and shower steamers are getting their Texas-sized spotlight, and we couldn’t be prouder!” 

Winners will be announced on Sept. 25.